They provide a stream of traffic to your website for starters. This happens by adding unique content to your site that gets indexed and increases the opportunity of your business showing up via organic searches.
Also, if you’re creating great content that people want to share, they may choose to do so on social channels — your exposure grows and so does your following.
Make sure you’re adding a call-to-action on each blog post (i.e. free trial, free webinar, etc.) as this is an opportunity for you to effectively capture new leads.
Blogging also helps to establish your expertise in the field; showcasing your knowledge and experience within your chosen profession — a great tool to build your network and potential clients!
Are you looking to start a blog, but have no idea where to begin? Give us a call. 519.200.6447