We’ve all heard of Christmas in July…but for marketers we really are preparing for Christmas in July! If you haven’t planned your sales, product offering or promotions by September, you may already be late. Don’t panic if you’re behind — here’s a few ideas to get some buzz going around your product offerings this holiday season.
Brand Awareness Before the Rush
Are you preparing for future sales and business with brand recognition in September and October? By reminding consumers about your brand or introducing your brand to a whole new customer segment, you will have a broader audience when you execute your holiday plan in November and December.
Build your Email List
Now is the time to capture emails to ensure your customers are up-to-date on the latest sales and promotional offering you will provide over the upcoming holiday season — do the work now and benefit come holiday time.
Add a little holiday flare to your website:
Add something specific for the holiday shopper — “Top 5 Stocking Stuffers” or “Holiday Exclusive from The Creative Co.” to keep them engaged with the task at hand. Bonus points if you create sharable content to socials, so shoppers can easily share with their friends and family what’s on their own list!
Happy planning! If you need a little help, you know who to call. 519.200.6447