First off, you need to figure out what the end goal is. Do you want to build your email list? Grow your social following? Connect with more locals within your physical location?
Once you've established the goal it's time to move into the prize or giveaway itself. It needs to be exciting, timely and meaningful to your audience. Exciting would be defined as a limited edition or hard to find item. Timely is defined by the lead up to an event or a new product launch. Conduct a giveaway to build momentum and excitement around the event or product launch. And lastly, meaningful — do they care if they win this or not? You need to ensure the prize will add value to their world, enough value to take the action required to enter the contest.
Now, let's focus on how we promote it — know any local celebrities or influencers? Ask them to get involved if they love your products and or services; help to spread the word is always essential. Post frequently and on various channels to get the buzz going — don't forget to let in-store customers know about the contest if it's online, and vice-versa.
Once the winner is selected, capture a photo of them with or using the prize — this helps create further engagement with your audience by showing the winner and adds social proof for your business.
Want more information relating to running giveaways & contests? Email: info@thecreativeco.ca
