I’ve come to realize one thing — business owners want to become “Insta-famous" too — meaning they want a lot of followers or “likes” on their posts even though that doesn’t translate into dollars. Obviously, it makes sense for certain companies to have thousands of followers, for those who are conducting e-business where everyone is their target, growth of that magnitude can make a big difference to their bottom line. However, a local pharmacy whose primary target is a 15 KM

Your brand is your mark, your identity, your values and what your customers believe you represent. It’s a major component of doing business and encompasses every aspect of your customer interactions. Have you clearly defined your brand? A logo is a start — but not the whole picture. Consider reviewing your social presence and in-store experience; does a customer feel valued? Could they identify your brand colours if asked, your brand voice or the core values of your business?

There are a few compelling reasons why a business who markets directly to the consumer should have a Pinterest presence, and below are a few ideas to convince you: 1. Most millennials will conduct a Google search for a product or service they are seeking. Pinterest links will show in their search results if you have the correct tag and description to match the search query. Huge opportunity to grow your brand with Pinterest. 2. Linking — to build your brand and have greater p